About

A brand strategist and storyteller based in Hong Kong. Imagine a brand as a person. Believe perception is reality. Shape your brand personality and others' perception.

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ETHOS

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Visual and content is essential for a brand because people’s first impression on the brand appearance determines what they perceive about the brand. In other words, people tend to generate brand perception by associating the brand appearance with the products or services, before getting to know the brand. Hence, it is vitally important that a brand can demonstrate their brand ‘DNA’ visibly on visual and content in any social channels when communicating with target audiences at first time. A great design should go beyond beautiful visual and stylish content and into audience minds. In the end, it deliver a brand message and ultimately represent a brand identity and position.​

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