branding / marketing / design / content ....

Moody photos with content were curated to build connection with audiences and spread out the brand’s homey vibe, so as to soft-sell those art-and-chill activities hosted in the relaxing environment of Homeland studio.

A youth sport competition with around 50 participating students to foster a more dynamic atmosphere in a so-called elderly community in Sun Tin Wai.

Produced a captivating advertising video and photography series for Homeland Studio, centering on the intimate Reliving Room—a thoughtfully designed hidden sanctuary tailored for private escape from the everyday.

Storytelling content marketing was planned and executed with a series of compelling content under the seasonal theme of "HAPPINESS IS ABOUT BEING YOU", with the purpose of elaborating the key brand concept - Carry Happiness.

Symbolizing the unwavering love and dedication as parents, the brand features a series of illustration of a bean-like character who visualizes the pure happiness in an everlasting childhood. Kids doodle font is perfectly suited to emphasize...

A creative sticker design for the packaging mailbag of couple artworks - Highlighted the missions couple accomplished in Homeland Studio where is a place for creating art and relaxing mind together.

The website is designed for Somewhere to treat as a main online touchpoint for prospects at different stages of customer journey.

The first-ever free hair-cutting event has been organized in Sun Tin Wai Shopping Centre to deliver positive social impact for the communities, considering there is no barber shop in Sun Tin Wai community and elderly people or other citizens with disabilities seldom leave their homes.

​

Embodying the spirit of “less is more”, this simple but refined logo is formed from a perfect one-line drawing of an abstract landscape scene with a peaceful mountain and lake...

A comprehensive brand-launch and community event for the Smart A education hub. The project involved coordinating 10+ educational tenants and NGOs, managing multi-channel marketing (KOLs & Roadshows), and executing a formal brand identity ceremony to drive engagement and media presence.

Since SMART A is a learning hub that consists of a variety of educational institutions, the logo depicts a pyramid of books. All of the books are connected to each other, like a web, to construct this “Building of Knowledge” and form a shape of letter “A”.

​

揉合中日風格，採用日本青海波吉祥圖樣為背景，擁有平靜與安祥的寓意；封面中心設計佈滿櫻花光景，是純潔愛情的象徵；枝頭上一對喜鵲，說明喜事臨頭。總的來說，圓陣裡佈滿櫻花與成雙成對的喜鵲，而且整個讓青海波環抱著，象徵祝願新人在靜好的歲月裡，生活幸福美滿。

​

A high-traffic community event blending sports and creativity for InspiringHK Sports Foundation. I managed the end-to-end event experience—including basketball art jamming and upcycled art workshops—attracting 500+ participants across iconic venues like Southorn Stadium to promote social inclusion.

​

Outdoor advertising placements have been arranged to boost Somewhere's brand recognition and exposure in the Kowloon City neighorhood.

We believe photography is the way to document the beauty of our passing surroundings - times, places, peoples, things… People come and go. Memories say hello! In the end, we are all passengers. Let us be unaware of where the sun is and oblivious to the passage of time.

Regular promotions for exhibitions or various kinds of art events in Yrellag Gallery. Series of artist interview as storytelling content to soft-sell the upcoming events and attract online engagement on social media.

A comprehensive collection of professional, high-resolution food photography for a retro-themed Chinese cuisine food court in Aberdeen featuring multiple specialty brands offering authentic local delicacies.

Series of contents are curated for Sunlink Hong Kong to highlight their recent happenings on ESG-related actions and community events on Linkedin.

The Ivy League Collection " ELITE OF THE ELITE" is positioned as a premium collection to celebrate 15th anniversary of Hellolulu. The uniqueness and extraordinariness of the ELITE OF THE ELITE Collection is...

Various series of compelling content were developed to achieve different marketing objectives through diverse distribution channels at the startup stage of Desk-one.

In the spirit of holiday cheer, a Christmas Carol Live Performance and mini-exhibition have been presented to co-create a festive vibe in Tin Wan community.

A 4-month district-wide sports and wellness initiative involving 10+ schools and 200+ athletes. I managed the end-to-end execution, from tournament logistics and NGO partnerships to a high-level closing ceremony featuring government officials, successfully positioning the venue as a premier hub for intergenerational community health.

Series of workout video content were created to attract the eyeballs of potential customers and allow them to experience free online tutorials of the representing trainers...

Inspired by the marvelous interaction between light and shade, this logo is formed with a letter “M” which is highlighted with the contour of 3D letter “T” and the silhouette of its shade...

A variety of sales-initiated promotions were wrapped with theme messages in order to boost the attractiveness of promotion offers and uphold a consistent brand personality simultaneously.

​

​

The "self-introduction" of products was proposed to humanize the product since all products were given human-like names. This approach was intended to build emotional intimacy & closeness with audiences on social media...

​

​

​

​

A spatial rebranding project for Smart A, featuring large-format exterior and interior graphics. The design utilizes a clean, minimal aesthetic and motivational typography to create a cohesive, inspiring environment that aligns with the center's educational values.

​

​

Various series of compelling content were developed to achieve different marketing objectives through diverse distribution channels at the startup stage of Somewhere co-study space.

Series of nutrition contents from different walks of life to promote healthy lifestyle and thus let the brand connect with audiences in a down-to-earth way apart from gym activities.

The logo type is composed of captivating italic font with various linking nodes in order to magnify the speed and agility of the internet technology provided by the brand and embody its brand ethos – simple and direct...

​

​

​

Designed a full suite of marketing materials. The designs featured appetizing close-ups of signature dishes with rich textures, steam effects, and warm lighting to evoke hunger and highlight the food court's authentic flavors...

​

Apart from the promotions for those unique arts and culture events, we explored and introduced different small independent shops hided everywhere in Hong Kong. Series of interviews were conducted with shop owners, artists or curators and published for engagement with art enthusiasts and for brand building for potential partnership with related organizations

​

​

Series of member-exclusive training videos are developed to provide add-on values to VIP members during closure period of COVID-19.

A series of photo-stories shot with black and white film camera is curated to express the feeling of nostalgia as well as to spread the brand message: People Come & Go. Memories Say Hello!

An intergenerational community arts initiative that transformed a 12-meter corridor into a vibrant landmark. By coordinating with schools, churches, and local artists, the project engaged over 50 participants to celebrate local culture and foster community harmony through collaborative mural painting.

​

Desk-one Picks: workplace music playlists were customised in MOOV music app for Desk-one's customers to enjoy music when working hard in Desk-one co-working space. This brand experience is proposed to let customers perceive Desk-one as a casual workplace instead of a conventional co-working space, given that music is always a vital element that assists in releasing your stressed mind or staying focused on work.

Captured the essence of SOMEWHERE's inviting shared spaces through professional venue photography. The photography emphasized SOMEWHERE's signature wooden natural-style interiors and unconventional table arrangements, creating a warm, cozy atmosphere that sparks creativity and productivity. Abundant natural sunlight floods the spaces, adding a bright, energetic glow that enhances the welcoming and inspiring vibe.

​

​

This notebook idea is about seeking the original self. Short lines of words are stated to ask users to take a break sometimes during a busy work period, since it is easy to get lost and forget the reason of working on something.

Since the stamp collection program was purposed to encourage repeat visit to Desk-one where is a collaborative work and study space, my design is to motivate audience to study hard to best match with the business nature of Desk-one. Hence, I sourced and placed some knowledgeable and inspirational quotes on front page of the cards...

​

​

Photalk is a hashtag campaign that was initiated to encourage photography enthusiasts to tag the brand on Instagram in order to boost social engagement between potential customers and the brand...

​

Price menus are designed to have a clear presentation of prices and promotions of Somewhere's service packages in reception.

The logo mark was constructed by the Chinese name of Limb, 今心, to form another Chinese word 念. Also it was designed to look like a child's face since the brand story was about reminisce of a loved baby.

​

This logo is a simple and abstract presentation of a row of falling dominoes composed of letter “W” and “V”. It symbolizes the pioneer spirit of the brand to serve as the first trigger of the domino effect in facilitating the rapid development of youth entrepreneurship...

​

​

​

A leaf-shape was designed for this bookmark because leaf is a symbol that represents each customers who grow up from the learning place of Desk-one. Also, a sentence "REACH (OUT FROM) HERE" is hidden in the design...

​

​

​