Marketing: Desk-one
Reward Program

BRAND | Desk-one

SCOPE OF WORK | 

• Branding & Marketing Strategy

• Graphic, Product, POP Display & Web Design

• Content Curation: Social Media & eDM

OBJECTIVE | Customer Retention

AUDIENCE | Existing customers
 

DESIGN IDEA: STAMP CARD |

Since the stamp collection program was purposed to encourage repeat visit to Desk-one where is a collaborative work and study space, my design is to motivate audience to study hard to best match with the business nature of Desk-one. Hence, I sourced and placed some knowledgeable and inspirational quotes on front page of the cards. 3 versions of card with different quotes and colours were designed for professional exam takers (blue), students (white) and freelancers (brown) respectively, to fit with their different work or study path.

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DESIGN IDEA: REACH (OUT FROM) HERE BOOK MARK |

A leaf-shape was designed for this bookmark because leaf is a symbol that represents each Desk-one's customers who grow up from the learning place of Desk-one. Also, a sentence "REACH (OUT FROM) HERE" is hidden in the design. The bookmark would show "REACH HERE" when people insert the bookmark on a page, so the bookmark design would literally express the meaning of "REACH HERE" when people really "reach" a page. Moreover, the bookmark would literally show "REACH OUT FROM HERE" when people take it off and step forward to next page. In summary, the key message of this bookmark is that you should step forward to next page and never stay at a point for too long after arrived.

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DESIGN IDEA: SEE YOURSELF NOTEBOOK |

This notebook idea is about seeking the original self. Short lines of words are stated to ask users to take a break sometimes during a busy work period, since it is easy to get lost and forget the reason of working on something