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Aphrodite Camera Accessories Store's Social Media Campaign: Photalk

Project Type

Social Media

Year

2018

By

Haywood Au-Yeung

BRAND | Aphrodite Camera Accessories Store

SCOPE OF WORK | 

  • Social Media Strategy

  • Campaign Management

  • Content Curation

OBJECTIVE | Brand Engagement

Project Details

CAMPAIGN IDEA: PHOTALK #我相說 |

Photalk is a hashtag campaign that was initiated to encourage photography enthusiasts to tag the brand on Instagram in order to boost social engagement between potential customers and the brand. Once they tag the brand or add hashtag #我相說 in their social feed, we will share their photography work with brand's own creative writing on Instagram.

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CAMPAIGN THEME: PHOTALK #我相說 |

每一張相片都代表著攝影者自己眼中的世界，記錄著那時那刻的感覺，而我們相信每個人看同一張相片的感覺都不同，所以，攝影本身重要的不但只是了解攝影者通過相片帶出的意思，更重要的是每個人對同一張相片詮釋的不同版本。這正是我們分享攝影的意義。

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