BRAND | Bean Bean Club
SCOPE OF WORK |
Packaging Design
Character Illustration
Visual Identity Modification (Logo, Font, etc.)
Project Details
BRAND OVERVIEW |
Bean Bean Club is a Hong Kong based coffee roaster brand specializes in the finest house-roasted coffee beans and the freshest drip bag coffee.
LOGO DESIGN CONCEPT |
The brand name “Bean Bean” is originated from the nickname of owner’s dearest daughter. Symbolizing the unwavering love and dedication as parents, the brand features a series of illustration of a bean-like character who visualizes the pure happiness in an everlasting childhood. Kids doodle font is perfectly suited to emphasize and complement with the child-like art style of drawing on the brand’s visual identity. The overall childlike expression elevates the feeling of unrestrained happiness that lightens the mood in our complicated daily lives.
(unused and proposed version)