BRAND | Desk-one
SCOPE OF WORK |
Branding & Marketing Strategy
Graphic, Product, POP Display & Web Design
Content Curation: Social Media & eDM
OBJECTIVE | Gift in Reward Program, Customer Retention
AUDIENCE | Existing customers
Project Details
DESIGN IDEA: REACH (OUT FROM) HERE BOOK MARK |
A leaf-shape was designed for this bookmark because leaf is a symbol that represents each Desk-one's customers who grow up from the learning place of Desk-one. Also, a sentence "REACH (OUT FROM) HERE" is hidden in the design. The bookmark would show "REACH HERE" when people insert the bookmark on a page, so the bookmark design would literally express the meaning of "REACH HERE" when people really "reach" a page. Moreover, the bookmark would literally show "REACH OUT FROM HERE" when people take it off and step forward to next page. In summary, the key message of this bookmark is that you should step forward to next page and never stay at a point for too long after arrived.