BRAND | Hellolulu
SCOPE OF WORK |
Social Media Marketing
Content Curation
OBJECTIVE | Product Awareness & Interest
Project Details
CONTENT DIRECTION |
Product description contents were provided to highlight the characteristics benefits of various products on social media & online sales channels. The "self-introduction" of products was proposed to humanize the product since all products were given human-like names. This approach was intended to build emotional intimacy & closeness with audiences on social media.
E.G. JONNA THE DOUBLE SIDED VERSATILE TOTE |
Hello！我是 JONNA – 兩面側背包。
雙面設計，雙重快樂！JONNA 全新雙面撞色設計，內外均可隨心使用，預備為你的日常注入雙倍活潑色彩！配備手提手挽及可調節肩帶，隨時變身成手提或肩背包，為多變的日程增添靈活性！
Hello! I'm JONNA the Double Sided Versatile Tote.
Double the versatility with double sided design! Ready to be benefited from all-purpose versatility and comfort as we unveil our highly-aniticipated JONNA ! JONNA is a 2-in-1 living solution offering double-sided possibilities - being a shoulder and handheld tote bag, and your daily sidekick thoughtfully designed to deliver on style and function without compromising on flexibility.
E.G. CASPAR THE DAILY CARRYALL |
Hello！我是CASPAR – 休閒背包。
生活是一程無盡的旅程，CASPAR便是你最貼心的旅程伙伴！驚人容量盛載著生活裡的不同快樂因子，每個細節都體貼地照顧到你的出行所需。
Hello! I'm CASPAR the Daily Carryall.
Life is an endless trip! Meet CASPAR, the multi-purposeful trip companion that is spacious for daily essentials and perfect for every outdoor lover! Discover this sheer-detailed, travel-must-have staple to covet now!