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Hellolulu Fall Winter 2019 Series

Project Type

Storytelling

Year

2019

By

Haywood Au-Yeung

BRAND | Hellolulu

SCOPE OF WORK | 

  • Brand Storytelling

  • Content Curation: Social Media, eDM, Website, In-store VM/POP

OBJECTIVE | Brand Perception: Carry Happiness

SEASONAL THEME: HAPPINESS IS ABOUT BEING YOU |

Storytelling content marketing was planned and executed in diverse distributions with a series of compelling content under Fall/Winter 2019 seasonal theme of "HAPPINESS IS ABOUT BEING YOU", with the purpose of elaborating the key brand concept - Carry Happiness.

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HAPPINESS IS ABOUT BEING YOU.

IN TIME, YOU WILL COME ACROSS SOMEONE

WHO SHARES THE SAME JOY.

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Perhaps, happiness is about doing something you love or being the person you want to be. At the same time, someone like you walks his/her own path in life. Then, we will meet each other and realize happiness is also about a beautiful encounter.

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快樂是做自己，

然後某時某地，遇到另一個自己。

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或許，快樂是做自己喜歡的事，成為自己盼望成為的人，然後在同一時空裡，某個時分，某個地方，也有像你的人，跟隨自己節奏，朝喜歡的方向走，然後，我們自然地遇上對方。那時我們又發現原來快樂也是場無聲邂逅，這場相識，是快樂的昇華。

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LOOKBOOK |

Instead of product features, brand mood was highlighted with storytelling content in lookbook, in order to strengthen the brand meaning and emphasize the brand personality.

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THEMED CONTENT |

Apart from usual content that introduce and feature product characteristics, a series of themed content was created to evoke audience's emotion and build stronger bond with them on social media.

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