BRAND | Hellolulu
SCOPE OF WORK |
Brand Storytelling
Content Curation: Social Media, eDM, Website, In-store VM/POP
OBJECTIVE | Brand Perception: Carry Happiness
Project Details
SEASONAL THEME: HAPPINESS IS ABOUT BEING YOU |
Storytelling content marketing was planned and executed in diverse distributions with a series of compelling content under Fall/Winter 2019 seasonal theme of "HAPPINESS IS ABOUT BEING YOU", with the purpose of elaborating the key brand concept - Carry Happiness.
HAPPINESS IS ABOUT BEING YOU.
IN TIME, YOU WILL COME ACROSS SOMEONE
WHO SHARES THE SAME JOY.
Perhaps, happiness is about doing something you love or being the person you want to be. At the same time, someone like you walks his/her own path in life. Then, we will meet each other and realize happiness is also about a beautiful encounter.
快樂是做自己，
然後某時某地，遇到另一個自己。
或許，快樂是做自己喜歡的事，成為自己盼望成為的人，然後在同一時空裡，某個時分，某個地方，也有像你的人，跟隨自己節奏，朝喜歡的方向走，然後，我們自然地遇上對方。那時我們又發現原來快樂也是場無聲邂逅，這場相識，是快樂的昇華。
LOOKBOOK |
Instead of product features, brand mood was highlighted with storytelling content in lookbook, in order to strengthen the brand meaning and emphasize the brand personality.
THEMED CONTENT |
Apart from usual content that introduce and feature product characteristics, a series of themed content was created to evoke audience's emotion and build stronger bond with them on social media.