BRAND | Hellolulu
SCOPE OF WORK | Marketing Strategy & BrandingContent Curation: Social Media, Press Release, eDM, Website, In-store VM/POP
OBJECTIVE | Product Interest & Desire
Project Details
PRODUCT STRATEGY IDEA: FESTIVE-THEME PROMOTION |
A variety of sales-initiated promotions were wrapped with theme messages in order to boost the attractiveness of promotion offers and uphold a consistent brand personality simultaneously.
E.G. HALLOWEEN PROMOTION |
Halloween festive message was designed to wrap up the entire promotion of HELLOLULU x PEANUTS Collection in Fall/Winter 2019.
No trick all treat!
Spooky Snoopy's on the street!
誰不想與可愛又可怕的史諾比度過這哇鬼狂歡的萬聖節呢？就讓這節日的驚嚇尖叫聲也化成快樂歡呼聲吧！凡於今日起至 31/10，購買任何 HELLOLULU x PEANUTS 產品，即送萬聖節限定 PEANUTS 精美貼紙 乙套。 優惠只適用於 hellolulu.com、觀塘apm、旺角T.O.P專門店 及銅鑼灣SOGO專櫃。
Who doesn't want to come celebrate with spooky Snoopy for a scary but happy Halloween? Let's turn creepy scream into cheer~ Starting from now till 31 Oct, you may get a FREE set of Halloween Limited Edition PEANUTS Stickers upon purchase of any items in HELLOLULU x PEANUTS Collection. This promotion is only available at hellolulu.com, apm (Kwun Tong), T.O.P (Mong Kok) store & SOGO (Causeway Bay) counter.
E.G. SOGO THANKFUL WEEK SALES |
Gratitude was elaborated as a way of happiness. This concept was used as a theme & key message to wrap up the mega sales during SOGO Thankful Week in Fall/Winter 2019.
Thank You
for Bringing Me Happiness!
「謝謝你給我快樂。」
有時說一聲感謝也可讓人快樂。由即日起至到1/12，hellolulu SOGO櫃台精選貨品低至6折，感謝你，讓我給你快樂。"Thank you for bringing me happiness."
Sometimes a simple thank you can bring an unexpected happiness. From now till 1 DEC, you may enjoy up to 40%OFF on selected items at SOGO counter. Thanks for having me in your pleasant life journey.
E.G. WEEKEND FLASH SALE |
Gratitude was elaborated as a way of happiness. This concept was used as a theme & key message to wrap up the mega sales during SOGO Thankful Week in Fall/Winter 2019.
Surprise Always Makes People Feel Extra Happy!
驚喜總帶來份外喜悅！今個週末給你們一個快閃優惠，GLENN雙面兩用背囊半價。留意唷！只限今個星期五、六及日，只適用於 hellolulu.com ！快樂的時光也總是轉眼即逝，所以時不宜遲，請要盡情享受啦～
Surprise always makes people feel extra happy! On this weekend, we offer you a flash deal - 50% OFF on GLENN the Reversible Two Way Backpack. Only available on hellolulu.com on this Friday, Saturday & Sunday! Happy time flies. Remember to enjoy it~