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Hellolulu The Ivy League Collection

Project Type

Positioning

Year

2019

By

Haywood Au-Yeung

BRAND | Hellolulu

SCOPE OF WORK | 

  • Product Strategy and Branding

  • Content Curation: Social Media, Press Release, eDM, Website, In-store VM/POP

OBJECTIVE | Product Positioning: Premium Collection

PRODUCT STRATEGY IDEA: PREMIUM POSITIONING |

The Ivy League Collection " ELITE OF THE ELITE" is positioned as a premium collection to celebrate 15th anniversary of Hellolulu. The uniqueness and extraordinariness of the ELITE OF THE ELITE Collection is presented to uphold a premium position in comparison with other regular collections.

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