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Homeland Studio: Visual Identity

Project Type

Visual Identity

Year

2021

By

Design: Haywood Au-Yeung
Illustration: Grace Lam
Motion: Kayla Lau

BRAND | Homeland

SCOPE OF WORK | 

  • Logo Design

  • Illustration

  • Motion Graphic

  • Business Card Design

Project Details

BRAND OVERVIEW |

To be is to live. Homeland is a private self-healing retreat with cozy homey atmosphere for everyone to participate in a self-serving soul-healing journey. You are invited to make your feelings breathe in our signature Re-living Room where unparalleled wellness treasures await. Give yourself a short getaway to pause for a moment. Open up yourself to your partners and let your feelings echo.


DESIGN CONCEPT |

Embodying the spirit of “less is more”, this simple but refined logo is formed from a perfect one-line drawing of an abstract landscape scene with a peaceful mountain and lake by the co-founding artist of Homeland. The smooth and fluid lines of the logo simplify the complex world around us and convey a sense of tranquility and serenity that resonates throughout Homeland’s Re-living Room.

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