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BRAND | Smart A
SCOPE OF WORK | Logo Design
OBJECTIVE | Rebranding
Project Details
LOGO CONCEPT: PYRAMID OF BOOKS
Since SMART A is a learning hub that consists of a variety of educational institutions, the logo depicts a pyramid of books. All of the books are connected to each other, like a web, to construct this “Building of Knowledge” and form a shape of letter “A”.
Standing Books + Pyramid of Playing Cards
COLOUR CONCEPT:VIVID BLUE & ORANGE
Blue is used as the primary colour to create a sense of professionalism while vivid tone signifies an unconventional and smart image of the brand. Orange is picked as the highlight colour to present the joy and energy of learning.
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